Extra Credit - Loudness in Mastering
For those of you interested in understanding a bit more about digital loudness and how it is perceived by our brains, Ian Stewart from Izotope wrote an excellent, accessible article that is well worth your time. I read articles such as these from time-to-time for the sake of recollection and learning.
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Should I use normalization?
Short answer For long-form narration, it's not your best approach, and I don't recommend it. Longer answer The degree of impact normalization has on your audio is determined by the highest peak (loudest point) of the recording. For this reason, ...